About Us
Sweet Appeal
is a retail driven cause-related marketing business, offering a range of high
quality charity-branded sweets and snacks, priced £1.20 each, from attractive
self-service vending boxes placed prominently in a variety of convenient
locations. We are currently working in partnership with Marie Curie Cancer Care, to help with their
fundraising, publicity, community relations and corporate introductions.
Sweet Appeal
is set up for mutual benefit – our success is our charity partners’
success. To make this clear, we are committed to giving at least 60% of
our profits to charity, and it is our target to raise £1,000,000 in this way
for good causes by 2015, with a guaranteed minimum annual donation of £50,000.
Social Employment
Sweet Appeal has also provided
opportunities for people who experience real difficulty in finding employment
as a result of difficult personal circumstances – perhaps because of
disability, during rehabilitation from long-term illness such as cancer or as
part of social reintegration following a period of homelessness.
Working in partnership with Employment
Solutions delivered by RBLI (Royal
British Legion Industries) we have created at least ten new job
opportunities, and our Social Employment Policy ensures that all new job
vacancies are advertised through divisions of the Royal British Legion or the
Shaw Trust.