About Us
Sweet Appeal is a retail driven
cause-related marketing business, offering a range of high quality
charity-branded sweets and snacks, priced £1.20 each, from attractive
self-service vending boxes placed prominently in a variety of convenient
locations. We are currently working in partnership with Marie Curie Cancer Care, to help with
their fundraising, publicity, community relations and corporate introductions.
Sweet Appeal is set up for mutual benefit
– our success is our charity partners’ success. To make this
clear, we are committed to giving at least 60% of our profits to charity, and
it is our target to raise £1,000,000 in this way for good causes by 2015, with
a guaranteed minimum annual donation of £50,000.
Social Employment
Sweet
Appeal has also provided opportunities for people who experience real
difficulty in finding employment as a result of difficult personal
circumstances – perhaps because of disability, during rehabilitation from
long-term illness such as cancer or as part of social reintegration following a
period of homelessness.
Working
in partnership with Employment Solutions delivered by RBLI (Royal
British Legion Industries) we have created at least ten new job opportunities,
and our Social Employment Policy ensures that all new job vacancies are
advertised through divisions of the Royal British Legion or the Shaw Trust.